Sofia Cuenca

· Holbrook, NY · (631) 357-2322 · [email protected]

I am a dynamic marketing professional with a Master's of Science in Marketing from Hofstra University and a Bachelor's of Science in Computer Programming and Information Systems from Farmingdale State College. I am fluent in Spanish and equipped with a versatile skill set, I excel in web design, social media strategy, and marketing analytics.

Experience

Print Production Specialist

Staples

I assist customers with printing needs, operating printing equipment, managing print projects, providing design support, and ensuring the quality of printed materials. Additionally, I engage in customer service, sales, and promotional activities to promote the printing and marketing services offered by a business or organization

December 2015 - October 2020
June 2023 - Present

Store Consultant

Fedex Office

I assisted customers with shipping packages, handling document printing and copying, providing information on FedEx services, processing transactions, and maintained a clean and organized work environment.

October 2020 - June 2020

Education

Hofstra University

Master of Science
Marketing - Digital Marketing Track

GPA: 3.78

August 2022 - December 2023

Farmingdale State College

Bachelor's of Science
Computer Programming and Information Systems - Computer Programming Track

GPA: 3.38

August 2016 - May 2020

Projects

Mock Target Back-To-School Marketing Research

  • Wrote a marketing research plan for Target Back-To-School marketing campaign
  • Created advertising content for social media

Stukent Digital Marketing Simternship

  • Effectively allocated budget to maximize budget
  • Optimized landing pages
  • Performed A/B testing to identify best approach

Stukent Social Media Simternship

  • Analyzed data to optimize performance across multiple channels
  • Created compelling ads for earned, owned, and paid media
  • Managed advertising budget
  • Performed demographic targeting to increase engagement and drive conversion

ELLE Janitorial Service Web Design

  • Static website design for a cleaning service business
  • Uses HTML, CSS, Bootstrap and PHP for "Contact Us" form and "Employment Application" form

GoPro Hero 8 Landing Page

  • Created a landing page for a ficticious company called "Kent's Camera Castle"
  • Used Photoshop and HTML to create the design

Skills

Tools
Technical
  • Hootsuite
  • Microsoft 365 (Word, PowerPoint, Excel, Outlook)
  • Google Suite
  • Database Management
  • Social Media Platforms (Instagram, Facebook, X (Formerly Twitter), YouTube)
  • Canva
  • Meta Business Suite
  • Online Advertising Campaign
  • Landing Page Optimization
  • Application Integration
  • Social Media Strategy
  • Content Development
  • Marketing Research

Interests

I have a keen interest in gaming, finding it to be a source of entertainment and a way to unwind. I also have a passion for photography, capturing moments that tell unique stories. Traveling is another significant interest of mine, as it allows me to explore diverse cultures and landscapes, providing inspiration and broadening my perspective.

In the realm of gaming, I have a penchant for simulation and strategy games. The Sims Franchise has been a long-time favorite, allowing me to create and manage virtual lives with a touch of creativity. Parkitect and Two Point Hospital cater to my strategic side, offering challenges in building and managing theme parks and healthcare facilities. The intricacies of city planning and academic management in games like Campus further captivate my interest, providing an immersive and intellectually stimulating gaming experience.